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Essay about Exploitative Commercials in Children’s TV...

Alcohol. Obesity. Violence. For kids today in the United States, these are only a few of the problems linked to the child-targeted mass media, especially the multi- million dollar business—television commercials in children’s programming. With the disappearance of a TV-free environment, a typical American kid sees about 40,000 television advertisements each year, most of which are for soda, candy, video games, fast food and their free toys. In order to collect some information, I sat down on a Saturday morning on July 16, 2004, and recorded several kids’ TV ads for further analysis. Needless to say, the results were quite shocking—aside from the obvious, I also noticed that most ads featured active and aggressive boys while†¦show more content†¦On the other hand, boys are active and assertive, care most about sports and war games. In the Pull-up diapers commercial that I taped, a little girl intently plays with her teddy bear as she waits in a fit ting room for her mom to finish changing. As her mom twirls around in front of a mirror again, the girl steps onto the pile of clothes on the floor and whispers, â€Å"Mom, can we go now?† The next scene takes place in front of a public restroom, where the girl holds her mom’s hands and smiles. Not far away from the girl, a little boy holding a Pull-up diaper hurriedly runs into the men’s bathroom by himself. This seemingly harmless commercial can actually be very misleading to young children. The mom is not only playing the traditional role of a housewife, but also suggesting to her daughter that appearance is very important to women because they have to attract men with their charming looks. Just as O’Connor states, â€Å"Little girls must be prepared for a life of buying clothes and cosmetics and all those other wonderful things that will make them irresistibly alluring objects.† In addition to the emphasis on materialism and a need for the perf ect body image, it also seems that girls are always associated with tender loving dolls such as the teddy bear, and toy cars and video games are certainly out of the picture. The little boy running to the bathroom is another subtle example of â€Å"rampantShow MoreRelatedChild Obesity Paper2748 Words   |  11 Pagesoverweight! (Child Obesity Facts, 1999, para.2) Childhood obesity has lasting psychological effects, due to parental knowledge, lack of physical activities, and food advertisement; which has made obesity become a major health issue in many young childrens lives today. First, what is child obesity? The term child obesity means, â€Å"A child is between birth and puberty and is extremely overweight and has a body mass index BMI at or the 95th percentile.† (Hassink, 2006) This disease is caused by lackRead MoreThe Role of Advertising in Marketing Communications9872 Words   |  40 Pagesmarketing effort. Limited electronic system of payment: In the US the credit card number is used as a means of making payment for any directly marketed product. There is no need for verifying the signatures of credit card holders. Telemarketing and TV home shopping channels are popular methods because of this system of payment. Reluctant customers: Most consumers are suspicious of manufacturers because of a history of deception and shoddy products. They would rather inspect the goods before buyingRead MoreStrategic Marketing Management337596 Words   |  1351 Pagessystems. The elements of strategic problem-solving are summarized in Figure 1.4. We have given some thought to strategic decisions, but what is meant by strategy? Hofer and Schendel (1978, p. 27) have identified three distinct levels of strategy in a commercial context. These are: 1 Corporate strategy, which deals with the allocation of resources among the various businesses or divisions of an enterprise 2 Business strategy, which exists at the level of the individual business or division, dealing primarilyRead MoreLibrary Management204752 Words   |  820 Pages. . 444 Formula Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . 447 Program Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . 448 Performance Budgeting . . . . . . . . . . . . . . . . . . . . . . . . 448 Planning, Programming, and Budgeting System (PPBS) . . . . . . . . . . . . . . . . . . . . . . 450 Zero-Based Budgeting (ZBB) . . . . . . . . . . . . . . . . . . . . 452 Techniques for Financial Allocation . . . . . . . . . . . . . . . 455 Entrepreneurial Budgeting Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesjudgment; more experts but more problems; more medicine but less wellness. We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry too quickly, stay up too late, get too tired, read too seldom, watch TV too much, and pray too seldom. We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often. We have learned how to make a living but not a life; we’ve added years to life but not life to years. We’veRead MoreOrganisational Theory230255 Words   |  922 Pagesinequality, exploitation and conf lict. Because of these characteristics, organizations and society are generally in need of radical change and transformation. Moreover, organization theory must also try to demonstrate the ongoing existence of this exploitative status quo rather than being the handmaiden of inequality and exploitation and thereby colluding in their maintenance. Given this stance, it would initially seem that there are clear similarities . 36 Chapter 1 Introducing organization

Time and Attendance Management Free Essays

Acknowledgments I owe a great many thanks to great many people who helped and supportedme during the project. I would like to express my deepest gratitude to my mentorsDr. Hiral Shah, Dr. We will write a custom essay sample on Time and Attendance Management or any similar topic only for you Order Now Ben Baliga, and Prof. Gary Nierengarten for all their support and encouragement at every step throughout my course of study at St. Cloud StateUniversity. First and foremost, my deepest thanks to my advisor, Dr. Hiral Shah, myGuide for this project. I would like to take this opportunity to thank her for herguidance and support throughout the project.I would also like to express my thanks to Dr. Ben Baliga, Prof. GaryNierengarten, and Dr. Balsubramanian Kasi for their precious time in carefullyreviewing my project. I am grateful for their valuable suggestions and comments.Finally, I would like to thank my family and all my friends for constantlyencouraging and supporting me in this endeavor. It is with their help that I have beenable to successfully complete my Master’s Program in Engineering Management. Introduction Chapter I: IntroductionEmployee time and attendance is a vital part of the workplace as it allows forbetter workforce management. Time and attendance management facilitates HumanResources to better understand employee attendance, and are necessary forcollecting information for payroll (Time Well Scheduled, n.d.). It is important forcompanies to assemble, categorize, and utilize workforce data, which will allow themto make critical decisions (Data Management Services, Inc., n.d.). In this ever evolving and technologically savvy century, companies are oftenforced to adapt to the needs and requirements of the market. Companies preferportability, flexibility and access to applications they use from anywhere and across all platforms, so that work and management become easier and less complex.Agile methodology is the most widely used project management technique by several organizations for their software development projects. This methodologyworks great in environments where requirements change rapidly throughout theproject scope and has been proven to achieve high project success rate for manyorganization (Battagiri, 2015). There are several software development techniqueswithin the agile methodology. This project demonstrates the use of agile methodologyto create web-based reports for employee Time and Attendance. Problem StatementABC application is currently a desktop applicationwhich facilitates clients to use the software on the local system where theserver is located. This is a drawback8since the client cannot access the application on a remote device. Clients nowrequire flexibility to use the application from across any platform and any devicewithout having to personally be present at the location and the local system wherethe Application is hosted. This can significantly reduce time and effort and increasethe productivity of the workforce.Nature and Significance of the ProblemFor any company, it is necessary to manage its time and attendance and thework schedules of the employees who are the number one capital expense. Improperscheduling and attendance management can lead to a host of issues, includingoverscheduling a shift, costly overtime pay, and even litigation (Data ManagementServices, Inc., n.d.). With the change in dynamics of the work environment in the present day world, employees have the option to work from remote locations. A lot of companiesallow their employees to work from remote locations and to manage their time andattendance, it becomes an arduous task to keep track of the Human resources, whichcan lead to billing issues and corrections which can become costly.Currently, ABC company TC-1 software is only limited to systems that have the database running on theirservers. If employees of any of the clients are requiredto work from a remote location, or if the manager wants to access employeeinformation, payroll, scheduling, they have to be physically present at theirworkstation where this application is hosted. An effective solution which can provideaccess to the application on any device would help the management in accurately9tracking employee work time and also reduce managerial time spent on timekeepingand payroll tasks. Objective of the Project To identify the tools and technologies required for the development of thisapplication and create a web enabled application that interfaces with theserver on the backend and presents a browser-based client interface to theuser in an agile environment.2. Identify the core areas of business and implement them in phases andrelease for production. Project Questions After successfully accomplishing the project, the following questions wereanswered based on the results obtained from the project: What current drawbacks of thedesktop application have been resolved in the Web based application and up to what extent? How was Scrum agile methodology useful in developing this project? How effective would the proposed solution of bringing in a web basedinterface help in resolving the clients’ needs? What are the factors of Scrum which were helpful in identifying any threatsin this project? Can new changes and modifications be made during the implementation of the web-application? 11evolutionary development, early delivery, and continuous improvement,and it encourages rapid and flexible response to change (Wikipedia, n.d.).c) Scrum methodology:Scrum is a management and control process thatcuts through complexity to focus on building software that meets businessneeds. Management and teams are able to get their hands around therequirements and technologies, never let go, and deliver working software, incrementally and empirically (Scrum.org, n.d.). d) Socket Programming: Sockets provide the communication mechanismbetween two computers using TCP. A client program creates a socket on its end of the communication and attempts to connect that socket to a server. When the connection is made, the server creates a socket objecton its end of the communication (Tutorialspoint.com, n.d.).e) Server:A server is a computer program or a machine capable of accepting requests from clients and responding to them. Their purpose may be to share data or hardware and software resources among clients(Quizlet.com, n.d.). f) Web Application:A Web application (Web app) is an application program that is stored on a remote server and delivered over the Internetthrough a browser interface (Jdsofttech.com, n.d.).g) Desktop Application:A desktop application is a self-contained programthat performs a defined set of tasks under the user control. Desktopapplications run from a local drive and do not require a network or 12connectivity to operate or function properly, though if attached to a networkdesktop application might use the resources of the network (Socmedtech,2014).f) TheSoftware Development Life Cycle (SDLC)is the process of developing or modifying software systems by following softwaredevelopment methodologies. People, process and technology play a vitalrole in success of the software development lifecycle (Battagiri, 2015).g) Pair programmingis an agile software development technique, where twoor more programmers work together on a software development task. One,thedriver, develops the code while the other, theobserver, reviews thecode developed by the driver. The driver and the observer switch roles to achieve better results (Battagiri, 2015).h) Best practicesare the set of rules followed in software developmentwhich can help in developing software which is effective as well as efficientand within the budget. A combination of best practices can be used to bestfit a specific software development environment. The core agile softwareprogramming practices (versionone.com) are the following: Iterative development, Test driven development, Quality testing, Requirement change management, Following standard coding practices,13 Software version control. Project management best practices help us successfully initiate,plan, execute, monitor, control and close our projects. Best practicesrepresent the practical application of the concepts, processes, andtools defined in the project (Battagiri, 2015). Summary This chapter introduces the problem statement and objective of the project.The nature and significance of the project are discussed. Limitations of this projectimplementation are also addressed. Important terms and keywords are brieflyexplained, which are necessary to understand the project. The next chapterdiscusses the framework and research methodologies used to conduct the project in detail. 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Keats addresses personal concerns Essay Example For Students

Keats addresses personal concerns Essay Compare the ways in which Keats addresses personal concerns in Ode to a Nightingale and When I have fears  Many of the poems that Keats wrote address a lot of personal concerns that he had in his life. Keats was writing in the Romantic period and was the eldest child of a family in which many members had died of consumption. He spent most of life living in the knowledge that he too would probably die of consumption. In his writing he expresses these thoughts on suffering and tries to realise his fate through his poems. His personal concerns of death, beauty and poetry also contain great conflicts, doubts and inconsistencies within his feelings about them. He makes these come alive by using sensual imagery and by experimenting with different poetic techniques and forms. In this essay I will compare Keats personal concerns and how he addresses these concerns in Ode to a Nightingale and When I have Fears. Both poems Ode to a Nightingale and When I have Fears deal with similar themes that of Keats relationship with death, beauty and poetry.  Stanza three of Ode to a Nightingale shows Keats depression and illness in its full context. He describes the many woes of illness: the weariness, the fever and the fret and uses a whole stanza to convey this. He also talks about the utter despair that he feels and how the illness has caused him to lose everything: where palsy shakes a few, sad, last grey hairs, where youth grow pale, and spectre thin, and dies, where to think is full of sorrow and leaden-eyed despairs, where beauty cannot keep her lustrous eyes or new love pine at them beyond tomorrow. He is trying to realise the inevitability of death and recalls how he has often tempted Death, personifying Death and calling him in soft names in many a mused rhyme. He longs to transcend his meagre existence through the means of poetry:  On the viewless wings of Poesy. He sees Poetry as a vehicle through which he can transcend the world of mortal human existence.  However in When I have Fears Keats recognises the beauty that exists in the mortal world. He does not wish that death will take him to a world full of beauty but instead worries that he will never be able to capture the beauty of the mortal world in his poetry before he dies. Instead of describing the woes of mortal existence he describes the beauty of mortal existence. He firstly fears that he will not complete his writing and attain fame: I may cease to be/ Before my pen has gleamed my teeming brain. Secondly he fears he will die ignorant before experiencing and understanding all of lifes beauty. The nights starred face, is symbolic of the ultimate questions in a persons life and Keats is fearful that he may die before they are answered. He again describes these questions and his poetry as being already there but as being cloudy and in shadows as if he cannot see them clearly yet. This idea continues in the way in which Keats worries that he will never live to trace their shadows, with the magic hand of chance. He is perhaps constantly viewing his mind as already containing all his ideas, but just needing time to wait until they are ripened or wait until they move from shadows into the clarity of his mind. Finally he fears that he will never find true love: and when I feel fair creature of the hour, that I shall never look upon thee more, never have relish in the faery power of unreflecting love!. The use of the exclamation mark shows that this is probably Keats largest fear despite his supposed mistrust for women and this gives an interesting insight into his personality. He thinks of love as being the ultimate goal in life and is scared that he will never look upon it.  A main theme within these two poems is that of conflict. Ode To a Nightingale shows his conflict between mortality and immortality, between life and death and between transience and transcendence. When I Have Fears similarly explores the inconsistencies in Keats mind. .ub132b8682472c9897bf802ebaf28864b , .ub132b8682472c9897bf802ebaf28864b .postImageUrl , .ub132b8682472c9897bf802ebaf28864b .centered-text-area { min-height: 80px; position: relative; } .ub132b8682472c9897bf802ebaf28864b , .ub132b8682472c9897bf802ebaf28864b:hover , .ub132b8682472c9897bf802ebaf28864b:visited , .ub132b8682472c9897bf802ebaf28864b:active { border:0!important; } .ub132b8682472c9897bf802ebaf28864b .clearfix:after { content: ""; display: table; clear: both; } .ub132b8682472c9897bf802ebaf28864b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub132b8682472c9897bf802ebaf28864b:active , .ub132b8682472c9897bf802ebaf28864b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub132b8682472c9897bf802ebaf28864b .centered-text-area { width: 100%; position: relative ; } .ub132b8682472c9897bf802ebaf28864b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub132b8682472c9897bf802ebaf28864b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub132b8682472c9897bf802ebaf28864b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub132b8682472c9897bf802ebaf28864b:hover .ctaButton { background-color: #34495E!important; } .ub132b8682472c9897bf802ebaf28864b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub132b8682472c9897bf802ebaf28864b .ub132b8682472c9897bf802ebaf28864b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub132b8682472c9897bf802ebaf28864b:after { content: ""; display: block; clear: both; } READ: In what way does Baz Luhrman make Act 1 scene 5 more appealing to a teenage audience? EssayThroughout Ode To A Nightingale Keats uses the nightingale as a metaphor of constancy and also as a symbol of transcendence, immortality, youthfulness, beauty and art. This contrasts greatly with the suffering that he has to endure constantly, and the poem shows his longing for a quick and easy death so he can be like the nightingale and flee from the transience of human mortality lose the very thing that makes him suffer. At first Keats describes the drug-like effect that the nightingales song has had on him and the pain from his illness: My heart aches, and a drowsy numbness pains my sense as though of hemlock I had drunk, or emptied some dull opiate to the drains. This sets the scene for the emotional imagery that Keats uses and allows him to explore deeper into his thoughts and feelings. It also prepares the reader for the inconsistencies that Keats will have to delve into within his thoughts. He is eternally yearning for a different life before returning to reality to face his current position. He describes the immortality of the nightingale and gives the best example throughout the poem of the nightingale being seen as a symbol of constancy: thou was not born for death immortal bird! No hungry generations tread thee down. He also writes about the wonder of the nightingales song and how it juxtaposes both worlds. The nightingale is also described as resilient to all illnesses and is obviously a creature that Keats particularly loved and admired. Overall this stanza shows that the nightingale is free from all restraints and the ongoing change of the physical world, producing a powerful image in the process. Through using the metaphor of the eternal bird in comparison to the painful mortality of the transient world the internal conflict within Keats is explored, ending on him being drawn back to his sole self possibly suggesting that the Nightingales fancy cannot delude him any more.

A Harrowing Use of Harry

A Harrowing Use of Harry A Harrowing Use of Harry A Harrowing Use of Harry By Maeve Maddox I regret that I did not make a note of where I saw this, but it did make me gasp: inspire harrying tales that will either make you gasp for air or make you sit there and shake your head. Whenever I encounter the alteration of an established expression, I do a Google search to see how prevalent it is. The good news is that I found only three such uses, but the bad news is that, considering the viral nature of the internet, even three could be the thin edge of the wedge. Here’s the lengthy harrying tale of one of my final forays with cradle robbers. A blogger writing about dating Once Were Warriors-Harrying tale of life in a dysfunctional Maori family comment on a movie site Only last week I heard a harrying tale of clergy abuse right here in Methodism. A writer on a religious site The word these writers were reaching for is harrowing. Both harrying and harrowing derive from the same Old English word hergian: to make war, to lay waste. There may have been a time when the two spellings were interchangeable, but if so, it hasnt been the case for several hundred years. I doubt very much that the writers who wrote harrying in these examples were doing so in the attempt to restore an ancient spelling. In modern usage the verb to harry means: harass, goad, torment. For example, a dog might harry a cow by nipping at its heels. A harried person is one troubled by persistent annoyances and interruptions. Harrying denotes being bothered, but the word is much milder than harrowing. The word harrowing is a much stronger word, but as people have grown urbanized and as most children dont read widely in the classics, the word has become a dead metaphor. A harrow is a farm implement with vicious teeth, used to break up plowed ground. A harrowing experience is one that causes great emotional pain. NOTE: A favorite theme of medieval art and drama is the Harrowing of Hell, based on the belief that between the crucifixion and the resurrection, Christ descended into Hell to rescue the righteous who lived before him. Both harry and harrow have been used with the meaning to rob. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Beautiful and Ugly Words15 Great Word Games20 Slang Terms for Law Enforcement Personnel

Physical Activity and Child Development essays

Physical Activity and Child Development essays In recent years, research has been explored on how important physical activity is in a childs development. My paper is based on how physical activity can be incorporate into school lessons plans. Physical activity can begin as early as six months old and this can continue through adulthood. There are many physical benefits from physical activity. Physical activity can benefit all ages beginning with Early Childhood, Middle Childhood, Early Adolescence, and Late Adolescence. Infants and toddlers should be encouraged to learn new physical skills and learn about the world they live in. Therefore, as children grow physical activity is strongly recommended. One challenge that educators face is making sure children do not get hurt as children enjoy rough playing. According to McDevitt and Ormrod (2013) Another deterrent to physical activity is the perception that physical education and outdoor play take time away from academic lessons. I am studying Early Childhood Education and I believe physical activity is so important in children lives, I work with three years old and they have so much energy they need time to release this energy. Educators should be able to plan at least thirty minutes a day for physical activities and if the weather permits allowing children to play o n the playground is an excellent idea to allow children to have physical activity. If the weather does not permit children for going outside, than some other form of physical activity should be planned. Also, educators should make sure they plan activities that include everybody. For example, a classroom could be diversity. Not everyone can be a quarterback, and not everyone likes football. (McDevitt Focus on self-improvement rather than on comparison with p...

Early Childhood Education Essay Example | Topics and Well Written Essays - 3500 words

Early Childhood Education - Essay Example Forty-three percent of the students are EL population. One hundred percent of the students are Title I. The school consists of 36 classroom teachers, six support teachers, and eight and a half special area teachers. Twelve of these teachers have less than three years experience in teaching. The school has limited parental involvement as far as volunteering, however, the parents are very active in coming to special events such as music, reading, and other activates. Breakfast and lunch are provided for all students at no cost. The school also did not make AVP for third-grade math and reading. Due to this reason, the intervention periods are prolonged for the current year's third grade and the former third graders who are now in fourth grade. Class size for the research is ten students from each grade from kindergarten to third grade. There is also an instructional assistant for each group of ten children. The students are in groups of ten, three are monolingual, four are bilingual, an d three speak English only. Most of these students have only one parent due to the other parent either living in another country, currently in jail, or the child has never met the other parent. All the children with the exception of 3 monolingual children have been raised in the United States their whole lives.PurposeThis qualitative study aims to investigate the effectiveness of immersion program as the strategy for language acquisition, particularly English, in early childhood education.

Principle of banking and finance Assignment Example | Topics and Well Written Essays - 500 words

Principle of banking and finance - Assignment Example However, it is notable that the dividend is paid only if the company makes a certain amount of profit, Finn (1999). On the other hand, a corporate bond is a long-term debts owed to individuals. In this case, the corporate that issues the bond enters into a contract with the person that purchases the bond. In the contract, the company promises to pay the total amount of debt after a prescribed period. In addition, to this, the corporate gives interest after every 6 months on each bond and in accordance with the term of the bond contract. Stock market plays a pivotal role in the economy as it is a key to the growth of commerce and industry and as such affects the economy to a large extent. The government can watch on the happenings of various sectors of the economy by a mare look at the trends in the stock market. Equally, individuals who want to invest can compare the figures given in the stock market so as to make important investment decision, Elmuti (2003). For the corporate, they can either take a credit facility when they need to finance a project or float some of its stock in the stock market. As such, investors are able to buy the stock and thereby allowing the bank to raise the required capital, Fang

Democratization efforts in the Gulf Essay Example | Topics and Well Written Essays - 250 words

Democratization efforts in the Gulf - Essay Example However, more still needs to be done to ensure that the democratization process is effective. There is a need to establish reforms in the judiciary and allowing the civil society to perform their oversight duties. The limits of educational policy as an engine of social change and economic uplifting can be discussed from a number of perspectives. The Middle East education is inherently based on the religious teachings of Islam2. Anything contrary to this form of education is disregarded. The Middle East does not have educational policies that bring about social change in the region. Education is centred on religion, and this, hinders other tenets of education to be wished away as they are regarded as tools that undermine the Islamic faith3. It is important to note that certain elements of the education system in the Middle East are relevant to the needs of the people only to some

Hotel Roles And Responsibilities

Hotel Roles And Responsibilities Classification of hotel facilities is not based on rigid standards. On marketplace forces, touchstones, location, mathematical function, and the definitions can change, depending and preference, but the definitions that follow are generally accepted and are the ones intended for these classifications throughout this textual matter, in some cases, personal. A hotel usually offers guests a full range of accommodations and services, which may include reservations, suites, public dining and banquet facilities, lounge and entertainment areas, room services valet, laundry, hair care, swimming pool, gym, sauna, spa and other recreational activities, gaming/casino operations, ground transportation to and from airport, and concierge services. Motels: Motels offer guests a limited range of services, which may include reservations, vending machines, swimming pools, and cable television. The size of these properties averages from 10 to 50 units. Motels are usually in suburban highway and airport locations. Guests typically stay overnight or a few days. Motels may be located near a freestanding restaurant. All suites: It may include reservations, living room and separate bedroom, kitchenette, optional public dining room and room service, cable television, videocassette players and recorders, specialty shops, personal services valet and laundry, swimming pool, and ground transportation to and from an airport. The size of the operation can range from 50 to more than 100 units. This type of property is usually found in centre-city, suburban, and airport locations. Limited-Service Hotels: The range of accommodations and services may include reservations, minimal public dining and meeting facilities, cable television, personal computers, personal services (valet and laundry), and ground transportation to and from an airport. They are usually located near restaurants for guest convenience. Guest stays can be overnight or long-term. These properties sometimes specialize in catering to the business traveller and offer special business technology centres. Extended-Stay Hotels: At Hiltons Homewood Suites, the following room amenities are included: king-size bed or two double beds in the bedroom and foldout sofa in the living room; two remote-controlled colour televisions; fully equipped kitchen with a microwave, refrigerator with ice maker, coffeemaker, twin-burner stove, and kitchen utensils; a spacious, well-lit dining area; and ceiling fans and iron and ironing board. Additional hotel services include a business centre, an exercise room, and a pool. 2 Roles and responsibilities of accommodation and reception staffs Hotel receptionists are responsible for making guests feel welcome, checking them in and out efficiently, and dealing professionally with enquiries, face to face and by phone, fax or email. They deal with general reservation enquiries, as well as answering guests questions and dealing with complaints. Duties will often include: allocating rooms to guests taking and passing on messages preparing bills, taking payment, and handling foreign exchange Helping guests with special requests such as storing valuables in the hotel safe or luggage area, ordering taxis or booking theatre tickets. Figure 1 Medium size full service hotel organisation chart Their main tasks are: changing the bed linen and making beds emptying bins, vacuuming floors, and washing glasses and cups replenishing stocks of guest supplies, such as tea, coffee and biscuits Tallying up items consumed from the mini-bar. 2.1 Identifying responsibilities of reception service staff Receptionists are usually the first people hotel guests encounter, particularly in those hotels where hall porters are not employed. They thus occupy a gatekeeper role, frequently bearing the responsibility for guests first impressions of the hotel. In fact, the responsibilities that receptionists bear for that image of the hotel arguably extend beyond first impressions. E.g. Receptionists of Hilton hotels regularly being involved in book-keeping, letter writing, inventory taking, typing, record keeping, answering queries, filing, taking reservations, dealing with mail and lost property, dealing with room changes, taking payments of customers bills, banking monies, holding responsibility for room keys and producing reports and statistics. 3 Legal and statutory requirements for rooms division operations The following legal and statutory requirements must be met by the Hotels in the UK: Duty to guests Employment Pension Environment Food/ Hygiene Health Safety Guest information Insurance Intellectual property Licensing tourism Local national tax Planning zoning Other (Bureau de change) 4. Front of house area effective management The Front of House Manager will be responsible for providing a high standard of customer service in order to maintain the customer loyalty from the general public and visiting companies, as well as to maximise revenue from Bar, Kiosk and Cafà ©, hotels the post holder will report to the Operations Manager, and work closely with the senior management team. He/she will be in the front line of customer liaison. Responsibilities: To maintain safe and friendly environment for all theatre visitors. To give strong and effective management To develop and encourage high standards of customer service. To control and report on costs (staff and stock control). To manage the Front of House sales facilities. 5. Planning for managing the front of house area A little planning on the front office managers part is required to ensure that the new employee meets the entire staff in the first few days. Saying a few words about the role of each employee during the introductions will not only make new hires feel more comfortable with their co-workers but also make each current staff member feel like a special part of the team. The current staff will also appreciate meeting the new addition to the staff. Very often, this procedure is overlooked, and new employees feel awkward for days or weeks. 6. Operational issues affecting management and business performance The front office team have the common goal of providing hospitality to the guest. Training, empowerment, and flexibility are necessary to make the team work. Forecasting, scheduling, developing a supervisory style, motivating personnel, balancing staff personalities, delegating tasks, training, and effectively communicating are only a few of the skills a good supervisor must master. It is a lifelong effort developed through continuing education and trial and error. 7. Importance of property interiors and design to effective management This is important to positioning the front desk to allow front office personnel a view of guests who enter the lobby from the street entrance and elevators. The guests first impression is enhanced by the ambience, physical appearance, and orderliness of the equipment and personnel. The front office manager must establish a balance between guest service and work processing to allow for efficiency. Figure 2 Front office layout 8. Aspects of planning and management of the accommodation service Planning is very important to delivering continuous quality service in hotels, as defined by the guest. Successful extension of hospitality starts with managements commitment to a service management program. Preparing a service strategy statement will focus the planning efforts of the owners, management, and employees. Principles of total quality management provide a manager with an opportunity to involve frontline employees in analyzing the components of delivery of service and methods to improve existing services. The development of the service management program requires the involvement of frontline employees, discussion of the guest cycle, moments of truth, employee buy-in concept, screening of potential employees prior to hiring, empowerment, training, evaluation of the service management program, follow-through, and interfacing with other departments in delivering hospitality. A long-term commitment to a successful service management program is necessary. 9. Operational issues affecting the management and performance of the accommodation service There are some issues affecting this sector such as: Environmental Social Legal Economical Technological Political etc. 10. Yield management techniques Achieving the best yield involves redefining the use of occupancy percentage and average daily rate. Although these concepts are important to the long-range potential financial picture, they take on a new meaning with yield management. Optimal occupancy, achieving 100 percent occupancy with room sales, which will yield the highest room rate, and optimal room rate, a room rate that approaches the rack rate, work together to produce the yield. 10.1 Yield management strategies E. Orkin offers a simple policy for developing strategies to implement yield management: when demand is high, maximize rates; when demand is low, maximize room sales. These concepts are portrayed in Table 1. Orkin also offers some specifics on developing strategies. He says that when demand is high, restrict or close availability of low-rate categories and packages to transients [guests], require minimum length of stays, and commit rooms only to groups willing to pay higher rates. When demand is low, provide reservation agents with special promotional rates to offer transients who balk at standard rates, solicit group business from organizations and segments that are characteristically rate sensitive, and promote limited-availability low-cost packages to local market. Restricting or closing availability was indeed a challenge because most front office managers were familiar with the sell out the house operating procedure and were unsure if this aggressive marketing tactic would work. Some hoteliers were setting reservation policies that required minimum length of stay during heavy demand periods. The procedure recommended for low demand (special promotional rates and soliciting group and local business) was the strategy used during any demand period. As yield management continues to be tried and tested in hotels, various combinations of maximizing room rates and room sales will continue to challenge hoteliers. Table 1 Yield Management Strategies Demand Strategy High Maximise rates, require minimum stays Low Maximise room sales, open all rate categories The following strategies can be taken to maximise occupancy and room revenue: Forecasting room sales, setting strategies to generate revenue Block-out Periods high demand periods require to block out certain days Systems Procedures using automated system that will process reservations, track demand, and block out room availability during certain time periods Feedback on decisions employed in yield management to set right strategies 11. Sales techniques that can use to promote and maximise revenue The objective of the sales incentive program for front office employees is to encourage the front office to promote products and services in various areas of the hotel, including the front office, the food and beverage department, the gift shop, and the health facilities. Each promotional area may be considered, or the front office manager might choose only a few areas, perhaps those that generate the most revenue, as incentive targets. A few examples follow: Upgrading a reservation during registration Selling a meal in the hotels restaurant Selling room service 11.1 Creative ideas When developing a program to increase front office sales activity, the front office manager, in conjunction with other department directors and employees, should identify as specifically as possible the hotel products and services to be promoted. In this case, the overall purpose of the program would be to maximize sales by the front office staff of front office, food and beverage department, gift shop, and health facilities products and services. The team must decide which area or areas would be most profitable. 12. Purpose of forecasting and statistical data within room division An important feature of yield management is forecasting room sales. Orkin suggests using a daily-decision orientation rather than a seasonal decision-making scheme in developing a particular strategy. Accurate forecasting of transient demand will assist hoteliers in developing strategies to maximize sales to this group. For example, if a hotel has group business reservations for 95 percent of available rooms, seeking transient business with special promotional packages during that time period would not be advisable. If the period following the group business is low, then advance knowledge of this information will allow time for marketing and sales to develop special promotional packages aimed at the transient and local markets. 12.1 Limitations of employing forecasting techniques Forecasting should be used to generate revenue by forecasting the volume of customers and allocating resources where it fits. Managers need to make sure that they have enough available rooms to control the guests flow. As we know more guests brings more revenue. 13. Performance indicators to measure the success of room sales A general manger who reviews the report of a recent five-day block-out period, as depicted in Table 2, would find that the period restricted for a five-day minimum length of stay worked well for May 1-3, but 178 room reservations were lost for May 4-5. The director of marketing and sales will have to research the contracts the hotel had with the various groups involved. Also, the front office manager should ask if the front desk clerks, bell staff, or cashiers heard any guest comments on why they checked out earlier than scheduled. The turn away business on May 3-5 might also indicate that the convention events scheduled on these days were more interesting or that the members of this group did not want to commit to a five-day stay and wanted reservations for only the last three days of the convention. Table 2 Turn away business report Date Yield % No. Rooms Turned away $ Lost @ $95 Rack Rate May 1 98 35 3,325 May 2 96 20 1,900 May 3 93 60 5,700 May 4 50 90 8,550 May 5 50 88 8,360 13.1 Considerable factors to review the performance of sales manager Were the anticipated profits outlined in the budget achieved? Use of a VIP Guest Card indicates to the restaurant manager that the guest was referred by the front desk clerk. Similar types of controls will enable management to pinpoint the origins of room reservations, gift shop purchases, and other sales. A recordkeeping system must be established to reflect the amount of money awarded to front office employees as incentives to increase sales in targeted areas and the directors should consider these costs in terms of generating revenues. The details of this recordkeeping system must be worked out with the various department directors and the controller. 13.2 Present and communicate appropriate findings of the Sales manager Front office management includes helping to promote the overall profitability of a hotel. Developing a point-of-sale front office involves developing a plan of action, which includes setting goals and objectives, brainstorming areas for promotion, evaluating alternatives, discussing supportive areas for consideration such as incentive programs and training programs, projecting anticipated revenues and related expenses in a budget, and preparing feedback mechanisms. This simple framework for planning will allow front office managers the opportunity to gain a larger perspective on the issue rather than pushing forward with desperate efforts to produce sales.

Essay --

The leader of the new political party named â€Å"The Blue Party† organise an open air rally is Sydney. He contract John to provide catering facilities for $5000 and request NSW police authority to provide additional protection for $3000. On the other hand, Hanson who is a committed supporter of Paul agrees to fly an aircraft over the rally for free of charge and after the rally Paul agrees to reimburse him with the full payment. Ian, who is a prominent sympathiser of Paul’s political program, writes Paul saying that he will provide $10000. However at the end of the rally he refuses to pay Paul due to the dramatic decline of his profitability of the business. (A)Paul and John The defendant Paul entered into a contract with the plaintiff John who is a catering service provider for the rally. The plaintiff was to provide catering facilities to the rally. The price was $5000. Paul is determined that the rally should be successful and, at the last minute, he agrees to pay John ‘a bonus of $1,000 to ensure that things run smoothly. At the end the defendant Paul failed to pay the extra money. Issue: The issue is whether the plaintiff's (John) performance of its existing contractual duty to complete the catering service could amount to sufficient consideration for the promise of the additional payment. In Australia, the doctrine has developed beyond the restriction following the High Court’s decision. According to the case law of Walton Stores the following pre-conditions for promissory estoppel: i. Defendant (Paul) must make a promise of some kind. ii. Defendant (Paul) must also create of encourage an assumption on Plaintiffs (John) part that promise will be performed. iii. Plaintiff (John) must rely upon this to its detriment; and iv.... ...rt held that Thomas promises or warranties were not supported by consideration, since their contract had been concluded when the promises were made, and hence there was no consideration. Similarly, we can say that Paul’s promises to Hanson were not supported by consideration, since their contract had been concluded as soon as the rally ended. On the other side, Hanson was already bounded to Hanson to perform an existing contractual obligation of flying an aircraft on during the rally for free of charge. Therefore, Paul should not enforce to reimburse Hanson because there was no consideration given by the plaintiff for the promise to pay. (D) Paul v Ian: To succeed Paul’s political program, Ian who is a prominent sympathizer, promise to donate $10000 in writing. Due to sudden decline in business Ian was unable to donate the fund after the successful rally. Essay -- The leader of the new political party named â€Å"The Blue Party† organise an open air rally is Sydney. He contract John to provide catering facilities for $5000 and request NSW police authority to provide additional protection for $3000. On the other hand, Hanson who is a committed supporter of Paul agrees to fly an aircraft over the rally for free of charge and after the rally Paul agrees to reimburse him with the full payment. Ian, who is a prominent sympathiser of Paul’s political program, writes Paul saying that he will provide $10000. However at the end of the rally he refuses to pay Paul due to the dramatic decline of his profitability of the business. (A)Paul and John The defendant Paul entered into a contract with the plaintiff John who is a catering service provider for the rally. The plaintiff was to provide catering facilities to the rally. The price was $5000. Paul is determined that the rally should be successful and, at the last minute, he agrees to pay John ‘a bonus of $1,000 to ensure that things run smoothly. At the end the defendant Paul failed to pay the extra money. Issue: The issue is whether the plaintiff's (John) performance of its existing contractual duty to complete the catering service could amount to sufficient consideration for the promise of the additional payment. In Australia, the doctrine has developed beyond the restriction following the High Court’s decision. According to the case law of Walton Stores the following pre-conditions for promissory estoppel: i. Defendant (Paul) must make a promise of some kind. ii. Defendant (Paul) must also create of encourage an assumption on Plaintiffs (John) part that promise will be performed. iii. Plaintiff (John) must rely upon this to its detriment; and iv.... ...rt held that Thomas promises or warranties were not supported by consideration, since their contract had been concluded when the promises were made, and hence there was no consideration. Similarly, we can say that Paul’s promises to Hanson were not supported by consideration, since their contract had been concluded as soon as the rally ended. On the other side, Hanson was already bounded to Hanson to perform an existing contractual obligation of flying an aircraft on during the rally for free of charge. Therefore, Paul should not enforce to reimburse Hanson because there was no consideration given by the plaintiff for the promise to pay. (D) Paul v Ian: To succeed Paul’s political program, Ian who is a prominent sympathizer, promise to donate $10000 in writing. Due to sudden decline in business Ian was unable to donate the fund after the successful rally.

Eastern foods assigment Essay

Background: As the building work is going to be complete in July 1st and therefore there is a plan to start the business early in May 1st. To develop the business the Eastern Foods is facing the following challenges with regards to HRM, Accounting, Marketing and Operations Management. (a) Overview of Challenges Facing Eastern foods: Human resource Management (HRM) Human resource management is also identified as â€Å"personnel management†. There will be in detail study required of whole business for the recruitment of the new staff. There should be study of hierarchy of the management level that will be necessary to manage the operations of business. And what skills will be obligatory for conducting the operations of business. The workers that will be recruited must have the knowledge and experience relevant to the operations of East Foods Company’s business. Such as in production there must be those people who have best knowledge of production. The diversity on workplace will have to be considered like the marital status, sexual orientations, ethnicity etc. These all criteria must be set in consideration of requirement of work for example if work required at plant needs the male man power then the women cannot be recruited there. Similarly there will be requirement of special team for marketing of the new project from the marketing backgrounds like peoples who have studied in Business Marketing and have good previous experience in marketing. The human resource should be managed in following way Digram1 (Process of Human Resource Management) Finance: Finance is the most important part of any kind of business. Through accounting the transactions are recorded and summarized and the results are generated also the figures of profits are determined. For the complex and frequent transactions the accounting software and staff who know how to operate that software are required as will. The team should study that  weather the software are required for accounting for Eastern Foods business and if it is required then which software will be suitable and whether it should be bespoke software. Then the cost of purchasing and its annual subscription will be an issue. Marketing Marketing is also essential for the success Eastern foods. In marketing the need of the consumer are known and then make research on that specific need to produce it and after production that product is advertised for sale also Eastern Foods must develop the marketing mix (4 p’s): price, product, place and promotion. Therefore the project team has to pay special attention on marketing, there should be staff for the research to invent new products and produce it to meet the customer need and take the competitive advantage if you are the first one to invent that product. Then there should be selling team who must advertise it in market to make sale. (Diagram2) (Marketing Mix 4P’s of Target Market) Operations Management Operations management is section of business management which is concerned with supervision operations for example asset management , cost management ,designing, and calculating the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer supplies. It is concerned with managing the process that converts inputs (in the forms of raw materials, labor, and energy) into outputs (in the form of goods and services). For the success of Eastern Foods it is very necessary to run the operations in sequences and in smooth manner therefore project team has to focus on the planning of management of operation and designing of operation for new business is great task. For example after estimating the future sale the project team has to focus on required production. How the things will be produced, preserve and sold everything needs planning. Different models must be designed for operation management and the best one which is most efficient and cost-effective must be chosen. The HRM and operation management are the key issue and should be addressed in effective way to run the business in smooth manner. (b) Two key issues key issues and how they can be addressed: Operational Management To address the issue of operational management the management team which is responsible for the business activities that is going to be start on May 1st must be response in following manner (Diagram 3) Service management functions 1. Optimizing Before start of the business the following level of management must be optimized. I. Service level management There is monitoring and management of the quality of services and entity’s key performance in Service-level management. The key performance indicators range from coarse-grained availability and usage statistics to fine-grained entity-contained per-interaction indicators. There is comparison of actual performance with pre-defined expectations and determine suitable actions and producing meaningful reports in Service level management. II. Financial management In financial management there is effective and efficient management of money which accomplish the goals of organization. It is the specialized functions directly associated with the top management. The significance of this function is not only seen in the ‘Line’ but also in the capacity of ‘Staff’ in overall administration of a company. The financial management is defined differently in different fields. III. Capacity management Capacity management is a procedure used to manage information technology (IT). Its primary objective is to ensure that IT capacity meets current and future business needs in a cost-effective way. One common analysis of  capacity management is described in the ITIL framework. ITIL version 3 views capacity management as comprising three sub-processes: business capacity management, service capacity management, and component capacity management (known as resource capacity management in ITIL version 2). As the usage of IT services change and functionality evolves, the amount of processing power, memory etc. also changes. If it is possible to understand the demands being made currently, and how they will change over time, this approach proposes that planning for IT service growth becomes easier and less reactive. If there are spikes in, for example, processing power at a particular time of the day, it proposes analyzing what is happening at that time and make changes to maximize the existing infrastructure, for example, tune the application, or move a batch cycle to a quieter period. IV. Availability management Availability Management aims to define, analyze, plan, measure and improve all aspects of the availability of services. Availability Management is responsible for ensuring that all infrastructure, processes, tools, roles etc are appropriate for the agreed availability targets. V. IT service consulting management The practice of helping organizations to improve their performance, operates primarily through the analysis of existing organizational problems and the development of plans for improvement. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants’ specialized expertise. VI. Work force management Encompasses all the activities needed to maintain a productive workforce. Under the umbrella of human resource management, WFM is sometimes referred to as HRMS systems, or even part of ERP systems. Recently, the concept of workforce management has begun to evolve into optimization. One main player in WFM Optimization and WFM BPO is Workforce Insight (WFI). VII. Infrastructure engineering Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise or reproductive system ,[1] or the services and facilities necessary for an economy to function.[2] It can be generally defined as the set of interconnected structural elements that provide framework supporting an entire structure of development. It is an important term for judging a country or region’s development. VIII. Security management Security management is the identification of an organization’s assets (including information assets), followed by the development, documentation, and implementation of policies and procedures for protecting these assets. After the step of optimizing there is step of changing of management according to business need. 2. Changing The changing process are consists of three steps. I. Change management The management is changed as per current requirement of business activities it may be shuffle in different departments or may be fired and recruited new one. II. Configure Management After deployment of new management the staff is configured in right way to do effective work to generate the results which is goal congruence. III. Release management After training of management it is released to do work. 3. Operating I. System administration When the management is trained and deployed and functions have been started then there is need of administration on all system of business like procurement, production, storage and sales. II. Security Administration The operations of security must be administered by admin department because for safeguarding of assets the security is very important. With the help of effective security the accidents can be avoided. III. Service monitoring and control To maintain the quality there must be effective control on all services like the procedures of procurement and production must be monitor to maintain the quality. IV. Directory monitoring administration Directory monitoring administration play important role in smoothness of operations. V. Network Administration For the fast communication there is highly need of suitable network. Therefore the networks like internet, mobiles and telephone exchange must be properly hold by company. VI. Storage management The stock must be preserved in effective way to avoid the loss and to maintain the quality of products. VII. Job Scheduling The staff must be available every time to continue the operations therefore the roster must be maintained and monitor. 4. Supporting I. Service Desk A Service Desk is a primary IT service for in IT service management (ITSM) as defined by the Information Technology Infrastructure Library (ITIL). It is intended to provide a Single Point of Contact (â€Å"SPOC†) to meet the communication needs of both Users and IT employees. II. Incident Management Incident management is a term describing the activities of an organization to identify, analyze, and correct hazards to prevent a future re-occurrence. These incidents within a structured organization are normally dealt with by either an Incident Response Team (IRT), or an Incident Management Team (IMT). These are often designated before hand, or during the event and are placed in control of the organization whilst the incident is dealt with, to restore normal functions. III. Problem Management Problem management is the process responsible for managing the lifecycle of all problems. The primary objectives of problem management are to prevent problems and resulting incidents from happening, to eliminate recurring incidents, and to minimize the impact of incidents that cannot be prevented. The Information Technology Infrastructure Library defines a problem as the cause of one or more incidents. HUMAN RESOURCE MANGEMENT: Human resource management (HRM) is the management process of an organization’s workforce, or human resources also the main foundation in management activity of any Business is the HRM. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment and labor laws. In circumstances where the employees’ desire and they are legally authorized to hold a collective bargaining agreement, HR will also serve as the company’s primary link with the employees’ representatives. HR is a product of the human relations movement of the early 20th century, when researchers began documenting ways of creating business value through the strategic management of the workforce. The function was initially dominated by transactional work, such as payroll and benefits administration, but due to globalization, company consolidation, technological adv ancement, and further research, HR now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations, and diversity and inclusion. In startup companies, HR’s duties may be performed by trained professionals. In larger companies, an entire functional group is typically dedicated to the discipline, with staff specializing in various HR tasks and functional leadership engaging in strategic decision making across the business. To train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function. Academic and practitioner organizations likewise seek to engage and further the field of HR, as evidenced by several field-specific publications. HR is also a field of research study that is popular within the fields of management and industrial/organizational psychology, with research articles appearing in a number of academic journals, including those mentioned later in this article. In the current global work environment, all global companies are focused on retaining the talent and knowledge held by the workforce. All companies are focused on lowering the employee turnover and preserving knowledge. New hiring not only entails a high cost but also increases the risk of the newcomer not being able to replace the person who was working in that position before. HR departments  also strive to offer benefits that will appeal to workers, thus reducing the risk of losing knowledge. 1. Recruitment Management The recruitment is most important step in human resource management. It must be consider that the staff recruited by the management should be suitable to run the operation of business. For this purpose different techniques of recruitment can be obtained like written test, aptitude test and interviews. And different task base test this step must be done to identify the candidates and to have the decision which candidate to accept it. 2. Employee Management Once the employees are recruited they should be trained and then deployed in their relevant roles and their performance should be evaluated. 3. Shift Management The roster of employees must be scheduled and their shift should be managed in a manner that there should not be any discontinuity in operation of business. 4. Attendance Management The attendance register of employees must be regularly maintained and monitored by authoritative person. 5. Leave Management The annual leave days allowed must be decided and employees should be given holidays according leave rules. 6. Payroll Management The remuneration or salary must be decided according to the ranks and work of employees. And remuneration must be performance oriented to motivate the employees. Conclusion: Plan for Organization In conclusion to run the organization successfully we need to set up all the four key functions Accounts, HRM, Operation Management also marketing on similar basis. There should be finance for running the operations therefore we have to arrange the investors. Then we have to implement the designed operations like procurement (must be different department) and the production unit must be installed and relevant recruited staff will be deployed in unit. Likewise the warehouse to store the products and there should be selling and delivering man force to make sales. And the skilled  man force is needed for marketing to enhance the sale. And there will be accounting software and professional staff to record the transaction and generating results. The managing of operations will be required on ongoing basis in other words the operation must be monitors and results must be match with targeted performance. References: http://www.teamquest.com/resources/ www.ca.com/us/products/detail/ca-capacity-manager.aspx‎ www.workforce.com/‎ Alexander Bickerton lecture PowerPoint www.businessballs.com/changemanagement.htm www.servicenow.com/products/it-service†¦/incident-management.html‎ neoenglish.wordpress.com/†¦/what-is-hrm-–-human-resource-management http://hrm2013.blogspot.co.uk/ http://www.quadrasystems.net/serv_ourapproach.htm https://www.smartdraw.com/examples/view/4ps+marketing+mix/ http://shal2788.hubpages.com/hub/Role-of-Human-Resource-Management-HRM

Cabeza De Vaca essays

Cabeza De Vaca essays Cabeza de Vaca was born in 1490 as a noble. He was a Spanish explorer in the Americas. Cabeza was part of an expedition that included 5 overloaded ships. They were separated in a storm while sailing to the Americas. Cabeza and his ship sailed to Texas coast and then rejoined by survivors scattered on the shore. The Indians favored the Spaniards including Cabeza, because they thought he could cure their illnesses. When they would try to cure their illnesses they would pray, use signs of the cross then would burn or sear their wounds or help there sickness. He then was the first one in history to do open surgery. He then traveled more and joined the Aborigines. He stayed there and learned their customs and language. ...

Canada in World War 1 Essays

Canada in World War 1 Essays Canada in World War 1 Essay Canada in World War 1 Essay Essay Topic: Orlando World War I was a time that affected almost ever country or region in the world in one-way or another. The common wealth of Canada was no different. Although not located in Europe where the war was primarily fought, our dominion was still a major contributor to the war effort and fought valiantly in defending the ideals of democracy and a free world. Many of our soldiers lost their lives in various battles throughout the war but without their efforts the war may have swung Germanys way, causing more battles, a longer war, more money and eventually more lives. On August 4th 1914, England went to war with Germany. As part of the great English empire, our country of Canada was dragged into the war as well. As soon as England declared war, we threw our full-fledged support England’s way. Primarily this meant we provided troops and resources to the war effort. Before World war one began, our army was miniscule and held little power. After war was declared on England however, our army grew by the thousands, as many of our citizens felt obligated to help the motherland. By 1919 a total of six hundred thousand Canadian men and woman participated in the war effort as nurses, soldiers and chaplains, this number does not include the people on the home front who contributed to the war effort. 3 Canada’s first great mark on World War I was at the second battle of Ypres. The 1st Canadian division moved to reinforce the British and allied lines. In April of 1915, the Germans unleashed canisters of poison chlorine gas. Carried by the wind, this gas entered allied trenches forcing retreat and countless deaths. Soon however, we Canadians figured out that by urinating on rags and placing them over our mouths and noses we could overcome the gas and continue the fight. By the time they figured this out there were enormous gaps stretching in the allied lines. Many allies had retreated due to the gas so it was up to our boys in uniform to restring the lines and repel the enemy forces. On April 24th, more gas from the German side was released this time the potency of the gas was so high that urine soaked rags could not stop the chemicals from entering the lungs, causing upwards of six thousand casualties. This battle is a true testament to how courageous our Canadian soldiers were and how they truly cared about the war effort. They could have retreated, but no they did there job and held the line. Our Canadian men next fought in the great battle of Somme, this battle claimed over fifty-seven thousand British lives and an estimated twenty five thousand Canadian lives. However, it gave us our nickname as the shock troops because in this battle our men fought like bats out of hell and by November 11th we were able to defeat and secure all of the German trenches in the area of Courcelette. The next offensive occurred when all four of our Canadian divisions met up during the battle of Vimy Ridge. During this battle we lost over ten thousand soldiers but managed to kill numerous amounts of Germans and take four thousand prisoners of war. During the final months of the war our troops fought courageously. These final months are known as the hundred days offensive. In the final one hundred day s of war our corps lost over forty five thousand men. Battles in this offensive included the brutal battle of Arrias and the battle of Cambrai. In the battle of Arras German forces were forced to retreat. In the battle of Cambrai, Canadians broke through the Hindenburg line defeating the Germans at their main distribution center4. An interesting fact to be noticed is that the last recorded casualty of World War I occurred two minutes before the armistice; the man was a one of our own, a Canadian Soldier who went by the name of George Lawrence Price3. We Canadians made great sacrifices for the greater good of the world, this point undoubtedly proven by the stories of the battles our men fought in. Our country of Canada is home to both the British and the French; this caused some major problems in World War I. Even before the war, the French Canadians did not adhere to our British policy. When Prime Minister Robert Borden installed the Canadian military act of 1917, the French especially in Quebec rebelled; refusing to fight because they felt the military act was unfairly targeted towards them. After the war, and to this day there is still a rift between French and British Canadians. However, the war did bring British Canadians closer together. As our country and our men fought against the powers of evil, Canadians formed a bond that could not be broken, bringing us one step closer to becoming an independent nation 3. To those whom it may concern, including but not limited to Woodrow Wilson (United States), Vittorio Orlando (Italy), George Clemenceau (France) and David Lloyd (England)2. We Canadians do not request much. This war did not affect us as much as it did many other European countries. Yes, many of our citizen’s lives were lost in battle, but our countries lands and resources have not been depleted; the same cannot be said for many European countries that have lost so much to this grave war. Canada is not asking for much, we do however have a few objectives. We ask for the same representation in the conference that some of the smaller countries have received. Meaning, we request at least 2 seats in the conference and we also request that Canada signs its name independently on the treaty. We do not do this to be a pest for we realize we are not an independent country, however we also realize the sacrifice that our soldiers have made for the greater good of the world and these sacrifices are equivalent to those of any legitimate country 5. Those sixty four thousand men who gave their lives for the motherland and the over one hundred and fifty thousand who lie injured shall not have been killed or injured in vain and shall be remembered for eternity. We Canadians also feel strongly about the implementation of a League of Nations in order to avoid this kind of disastrous war in the future. Along with our viewpoint on the installment of the League of Nations, we hold a few more viewpoints along with a few more objectives that we feel will better the world. One being full support of the Japanese Racial Equality Agreement due to the fact our dominion of Canada is home to a greatly diverse group of people. Two, to work together with the economic and political systems of the United States and Great Britain in order to simplify our lives. (peace of paper handed out in class) To sum it up, Canada lost many men in World War I, in their memory, we respectfully request two things. One for representation equal to that of smaller countries, and two for our name to be Independently signed on the treaty. We also believe certain objectives should be accomplished for the betterment of the world. We believe in the implementation of a league of nations, the approval of the racial equality agreement and the necessity of our state to work together with two of the great countries of the world, our motherland Britain and our neighbors to the south the United States. May Canada live on forever.

Computed Tomography Dosimetry and Dose Risks Research Paper

Computed Tomography Dosimetry and Dose Risks - Research Paper Example Cardiac DECT scan was performed by using potential clinical protocol (GSI 15 imaging protocol, 64 sections at 0.625-mm collimation, alternating energy between 80 kVp and 140 kVp, 640 mA, 0.6-second tube rotation). Absorbed organ doses were measured by using an adult male breast (female breast attached) anthropomorphic phantom and metal oxide semiconductor field effect transistor detectors (MOSFET), and were obtained also by the computational method based on the Monte Carlo simulation (Im-PACT calculator). The MOSFET dosimeters were evaluated for reproducibility, linearity, energy, and angular dependence. Our results indicated that the MOSFET dosimeter has excellent linearity within diagnostic dose ranges, but in low dose regions, the values are less reliable. The energy dependence was about 7% at tube potentials from 80 kV to 140 kV. The results from performing GSI 15 protocol Im-PACT calculator showed that the breast, lung, stomach, and esophagus had the highest recorded absorbed or gan doses. For the same organs, the MOSFET does measurements were consistently lower than the calculated doses by Im-PACT. The estimates of radiation risk in this study are relatively small for any individual patient. The X-ray Computed Tomography technology has become the method of choice for most diagnostic imaging procedures due to the remarkable advances over the past few decades, contributing to the improvement of diagnostic image quality and the reduction of examination time and cost (AAPM 23, 2008, the International Commission on Radiological Protection Publication (ICRP) 103, 2007, Huda et al, 2008). This has led to a rapid increase in using the CT scanners around the world. In the United States alone, 62 million CT scans were performed in 2006, of which 4 million were for children (Brenner & Hall, 2007). In Japan, there are 91 scanners per million people (Coach, 2008).  

Critique 2 Essay Example | Topics and Well Written Essays - 750 words - 2

Critique 2 - Essay Example The theater also had a set stage where piano presentations were well orchestrated. Seok-Min having had the exposure and years of training on the piano. He got the opportunity to present his skills to the audience. The Sonata in C Major was a very slow and subtle piece written and composed by Joseph Haydn in the 17th and 18th century. There was also another piece B Minor composed by Franz Liszt and written in 1811 to 1886. The piece was long and well separated with hype and the mid and a slag finish. Although the piece was no interactive as then, performers had a fixed position as they keyed their way in the performance. In the recital hall, a number of musical pieces such as the piece by Claude Debussy, Etudes (1915). The piano presentation was primarily a senior grounds on which, I had the opportunity to get in touch with the other professional artist such as on ever. The piano presentation hall lacked proper organizations as the viewers were a section the performance was not as wel l orchestrated. The coordination and rhyme of the pattern lines as Seok-Min played were not in line with the other beats from the backup singers. The soprano presentation was very well planned but at the begin the lack time conscious meant that the piece had to be fast passed in order to appear like it was perfectly matched with the real thing. Seok-Min performance, on the other hand, was perfect as the support his musical pieces came through swiftly in the end. Their dressing also made the event look well organized as they marched to suit the theme they were reflecting in their musical pieces. The piano performers Seok-Min on the piano was also able to make his piece Sonata in B minor a success as his esteemed practice showed perfections as his confidence on the piano was visible although the theater. His mode and sample piece were different from the other one before him as it allowed for a chance in the treble. He incorporated major

Entrepreneurship College Case Study Example | Topics and Well Written Essays - 750 words

Entrepreneurship College - Case Study Example Here, it is the ability to recognize which bit of information/ event/ transaction, though on the face of it appearing routine, is significant for developing leads to produce a fresh product. The research process here is not about collecting data through lengthy or formalized processes, but more about using the data creatively-to predict; and to be able to see what the customer will need, before the customer knows it himself. (p4) The techniques have therefore to be flexible, going hand in hand with the actual production process, enabling the company to add pictures, or junk obsolete product, quickly. The company's research techniques are inherent in their lean structure (forty employees, headed by Jerry and his wife), and Jerry's creative, hands-on approach. (p3) Therefore, research here is not necessarily separate from production. The ability of production personnel to envision what kind of pictures is needed, in future, is an inherent part of the research of such a company. It is likely that there may not be much formal demarcation between research and production, which is evident from the fact that Jerry himself participates in the process of conducting photo shoots. Being the first to do it, has always been an essential part of Jerry's, and therefore, Stockbyte's, entrepreneurial philosophy. For instance, they were the first to seek venture capital assistance in Ireland, the first "significant European publisher" of royalty free stock photography, as well as the first in Ireland to offer downloadable e-commerce by way of virtual CD's (p6) Relying on his gut feeling, and striding boldly into a new venture, backed by his own past background of working in his family's photography unit had helped Jerry to move forward successfully. Apart from this, the company's explicitly stated entrepreneurial objectives, which include the whole organization in its sweep, sets down commendable objectives like exceeding expectations, being "passionately creative" crafting "relevant images", "leveraging the best technologies", and even one enjoining one to "enjoy the ride"(p7) clearly are motivating and entrepreneurial strategies, needed to keep ahead in a competit ive industry. The company has always enjoyed the benefits of the first comer, avoiding the rush, and therefore being able to build up clientele, before the field became crowded. And, being flexible, adaptable, and quick to notice new opportunities, they have succeeded by being equally quick in dumping ideas that no longer worked. Jerry's ability to work with a relatively small team has ensured that they responded quickly to the demands of a market. It is not clear, however, whether Jerry has grown an effective second line of management-most likely not-to handle any contingency that could affect his personal functioning: bad health, for instance. The question is how long can a company, which is driven by a single person, withstand competition from giants, and continue to resist a sell-out How long would it be possible for Jerry to be personally there to deal with crises-it could be a mudslide in Asia today, something else

Organization and Environmental Analysis Essay Example for Free

Organization and Environmental Analysis Essay Huawei Technologies technical diversification of its portfolio and value addition to its existing products is highlighted by Huawei being ranked amongst the top 5 in the world in terms of essential UMTS patents. By June 2008, Huawei had filed 30,569 patent applications. (Huawei Corporate Information-Huawei Media release). The big inclination towards RD and strong cost differentiation has enabled Huawei Technologies to achieve what the other dominant players in the telecom industry have been struggling to achieve- customization! .This strong customer focus is also the face of Huawei Technologies projected through its brand logo. The Huawei Technologies brand logo reflects its core principles of â€Å"customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei Technologies sincere commitment to helping its customers realizing their potential to launch a variety of competitive services through continuous innovation and an enterprising spirit. † (Huawei Corporate Information-Huawei Media release). The Huawei Technologies logo was recently changed and modified to reflect harmony as also one of its key elements, so as to convey its social responsibility. Huawei Corporate Information-Huawei Media release). This has brought in the much needed image change required by Huawei Technologies primarily being seen as a Chinese vendor. Figure1: Huawei Contract Sales (Source Huawei Corporate Information-Huawei Media release) Opex Capex leverage which Huawei Technologies has been able to offer its customers has enabled it to demonstrate cost leadership which is evident as 72% of its contr act sales were from overseas market in 2007. Let alone in 2007, it had 45% increases in its contract sales revenue. See figure 1. Huawei Corporate Information-Huawei Media release). The strong hold which Huawei Technologies is being able to maintain also comes from the socio-political environment it works in as the labour cost in China is one sixth of that of United States or Europe. Thus it has become a key external environmental factor . Internally Huawei Technologies has capitalized on human resource and RD. But has the cost differentiation been enough, will it still promise growth and more market share? These are the biggest questions which need to be addressed for a guaranteed continuous growth. This question has made Huawei Technologies rethink its marketing strategy towards value proposition, and to value chain analysis (Porter 1985) for a bigger market share. Before that however lies another hurdle of poor quality perception a question mark on the quality of Chinese branding. Issue 2- The dragon brand wagon. With the FMCG market taking blows after blows because of adulterated Chinese raw materials, the general consumer perception on Chinese quality is struggling to establish a stand. Though it specifically affects as said the FMCG market or the business dealing in B2C but the general perception affects all including B2B. And this has been one of the prime challenges. From 1998 to 2001 Huawei was looked at with distrust doubt . With the Cisco lawsuit the market penetration in the developed economies had become more difficult and required 1000 times more effort as compared to its American or European counterparts. (The Economist, Nov 2007). I believe that the focus needs to be shifted towards creating a strong brand if Huawei Technologies needs to keep its foothold in the global telecom market. Thus strengthening of the Huawei brand has become even more important. Remodeling to establish Huawei as a brand has been now the new focus to develop a better perceived quality create brand equity. The need of brand recognition has also become very vital to be seen as a valued collaborator for its customers. Brand development has never been big in China; with large volume market brand recognition never existed in the Chinese market. Hence it becomes more essential as well as difficult for Huawei to develop its brand image to compete in the global economy. The strong need for branding and change for the marketing orientation to move towards the service sector becomes more vital when we look into the 5C’s of Huawei Technologies. Issue 4- The 5C’s. Exploring the 5 C’s of Huawei Technologies highlights the core competencies of Huawei and helps us in understanding why a new orientation approach is required . As discussed earlier Huawei Technologies dominates in cost differentiation and is armed with a strong RD to achieve customization in a high barrier industry and it has been a key strength of Huawei Technologies. But a quick SWOT analysis brings out the lack of perceived quality in the market as one of the greatest threats Huawei Technologies faces. Its major competitor Ericsson currently leading the market share comes with a very strong branding and high perceived quality. The dilemma is not just the market perception but also the perception of the employees themselves despite the fact that human capital is a key resource strength of Huawei Technologies which also drives to low labor costs.

Business environment of indian entertainment industry

Business environment of indian entertainment industry The liberalization efforts by the Indian government have resulted in the emergence of numerous sectors, which offer great possibilities for Indias development. One such recent sector was interactive media and entertainment, along with information and communication technologies (ICTs). The entertainment and interactive media industry in India has been making headlines of late, not so much for its impact on the domestic market, but as a premier outsourcing destination for western entertainment companies. This was paper examines the growth and development of the interactive media and entertainment industry in India. It discusses Indias position and Indias advantages in the global entertainment industry, the challenges that India faces in this was industry, the path ahead, and opportunities for international collaboration in this was sector. The global film and entertainment industry was expanding fast. The Entertainment Council of Philippines estimates that the revenues from entertainment industry worldwide have been growing annually at 20% to 30% over the past few years. According to Indias National Association of Software and Services Companies (NASSCM), revenues from the global entertainment industry will amount to US$50-US$70 billion by end-2005. Today, entertainment products are increasingly used in films, TV programmes, commercials, games and online education. Following Walt DISNEY 1988 production Who Framed Roger Rabbit, worldwide interest in entertainment feature films has been raising. Four major entertainment movies released in 2004 collected record revenues. Childrens channels across the world have seen their numbers rising ever so rapidly in the last few years. Entertainment products also have applications in the medical, architecture, and legal fields.1 the global non-entertainment entertainment industry, i ncluding work in scientific and medical entertainment, now accounts for revenues worth $15 billion. ENTERTAINMENT INDUSTRY The Entertainment Industry in India though a late starter, was considered as one of the fastest growing segments of the entertainment and media industry. The Entertainment Industry in India gained significance as an outsourced destination for entertainment work due to low cost, skilled labour as its many advantages. In the recent past Indian entertainment companies and entertainment studios have been moving up the value chain to create their own intellectual property rights with Hanuman, Roadside Romeo, etc. and partnering with international studios to produce animated properties for the global audience. Though a majority of the work done by the entertainment industry in India was outsourced work, this was was expected to change in the future with increased demand from the domestic entertainment industry. This was industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design. The entertainment market in India was r elatively new compared to some other Asian countries. But it was among the fastest-growing in the Indian entertainment sector. With approximately 200 entertainment studios, India has emerged as a global outsourcing hub for entertainment technology services. The key drivers for the entertainment industry are the increasing domestic demand for entertainment movies and the increase in entertainment studios and training centers across the country. MEANING OF PESTLE ANALYSIS P-Political E-Economical S-Social T-Technological L-Legal E-Environmental Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, and infrastructure of a nation. Economical factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a companys products and how that company operates. For example, an ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labour). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers). Technological factors include ecological and environmental aspects, such as RD activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. These factors can affect how a company operates, its costs, and the demand for its products. Environmental factors include weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness to climate change was affecting how companies operate and the products they offerit was both creating new markets and diminishing or destroying existing ones. POLITICAL ANALYSIS OF ENTERTAINMENT INDUSTRY Government Support Mr. Kapil Sibal, Minister of State for Science and Technology, identified entertainment industry as one of the important sector for Indias export oriented growth.10 However, compared to governments in other countries; efforts by the Indian government to encourage the sector have been very minimal. The government of South Korea funds entertainment ventures on a partnership baswas.11 Bangladesh has a World Bank-funded support programme for the entertainment industry. In contrast, there have not been many initiatives from the Indian government to promote the entertainment industry, at least till the past one year. The Indian government signed co-production treaty with France about 20 years ago and efforts are on to reactivate it. A treaty was signed with the Italian government, which in turn sent a delegation to Goa. Efforts are also on to sign similar agreements with Britain, Japan, Brazil, Canada, Netherlands and China. These treaties will lead to sharing of costs by partner nations and also the dispersion of technical know-how amongst the partner nations. New Government Initiatives A 25-acre Special Export Zone (SEZ) was going to be constructed in the outskirts of Thiruvananthapuram exclusively for the entertainment industry. The commerce ministry was said to have approved the creation of the SEZ within the Film and Video Park (FV Park) set up by the Kerala Industrial Infrastructure Development Corporation near Thiruvananthapuram. The state government was said to have created a 15,000 sq meters entertainment facility to welcome entertainment houses to create their bases. The FV Park made a good start when the Chennai-based Prasad Labs has made it its base to process all Malayalam films for the next two years. Kerala has been making efforts at convergence in the areas of information technology and cinema. The Entertainment Production Association of India recently suggested to the Information and Broadcasting Ministry of India that all TV channels must ensure 10% reservation for local animated content. The government can further encourage investments and particip ation in this sector by providing tax benefits. It can provide grants to Indian animators for participation in international conference and for taking up training programs abroad 2. ECONOMICAL ANALYSIS OF ENTERTAINMENT INDUSTRY Indias attractiveness as an entertainment hub lies in the presence of an English-speaking workforce, high-quality software engineers, a large pool of creative talent, good studios and low costs. The cost of producing a 30-minute 3D entertainment programme in India was US$60,000 compared to US$250,000-400,000 in the United States and Canada. India has a cost advantage compared to the Philippines, which was another low cost producer of entertainments. The average monthly salary of an entertainment professional in India was US$600 compared to US$1,000-US$1,200 in the Philippines. The cost of outsourcing one hour of entertainment work to India was estimated to be 30% to 40% of the corresponding costs in leading entertainment centres in Korea, Taiwan and the Philippines. Indias advantages in low costs have been exploited by many multinational firms and production studios. The advent of digital entertainment coincided with the liberalization of the Indian economy and India offered the benefits of lower production costs, strong creative and technical skills and a large English speaking population. This has led to the development of state of the art entertainment studios in several Indian cities, and these studios are collaborating with global entertainment companies. FACTOR THAT AFFECTING THE ECONOMIC GROWTH OF ENTERTAINMENT INDUSTRY Lack of Finance Indian entertainment firms cannot match their western counterparts in financial strength. It was pointed out that state support in the form of tax holidays was crucial for success in the entertainment business. Canada, for example, offers major incentives to its studios for developing entertainment products. However, financial institutions in India have not been much forthcoming in funding projects in entertainment and interactive media. The long gestation period before fruition of projects discourages potential investors. This can be a major hurdle, and it has, in fact, led to the stoppage of a few production ventures. For example, Jadooworks had to stop production of animated epic of Krishna due to technical problems and lack of funding. The firm was supposedly on the verge of bankruptcy and this has led to the retrenchment of about 250 workers.7 Interestingly, Jadooworks was the same firm which drew appreciation from Thomas Friedman in an article in February 2004 for employing tra ditional artistes and transforming their skills to computerised digital painting he was arguing that globalisation can have beneficial impact on traditional artwasts.8 The experience of Jadoo works underlines the fact that it was still too ambitious for Indian companies to single-handedly enter into entertainment projects. Even a small project in the entertainment industry entails a budget of US$30 million, which was not affordable for Indian firms. 3. SOCIAL ANALYSIS OF ENTERTAINMENT INDUSTRY Entertainment Products for Illiterates The interactive media and entertainment industry in India has a large domestic market too to tap on. A field-study based research conducted by one of the authors in July-August 2004 on the diffusion of ICTs in Indias rural areas offers some interesting results in this regard.6 The study showed that televsion was a highly popular medium as a source of information in the Indian countryside, as it combines visual and audio effects and was less demanding of the cognitive skills of the user. Almost 35 per cent of Indias over 1 billion population was illiterate. There was great demand from this segment of Indian population for an innovative medium that facilitate communication and information sharing, while at the same time, being easily accessible to the masses via the television. Products of interactive media and entertainment can fill this demand gap to a large extent; they can be great tools for education, entertainment and awareness among illiterates in Indias rural and urban areas. SOCIAL FACTORS AFFECTING FILM AND ENTERTAINMENT INDUSTRY The Indian Entertainment industry: Facing the manpower challenge Despite the impressive growth forecasts, the Indian Entertainment and Gaming industry will account for less than two percent of the worldwide market in 2010. Obviously a much larger opportunity exists beyond what was currently being envisaged and the potential remains high. India can participate in a more significant way in the global Entertainment market, provided the country has built up requisite manpower, with the relevant expertise, to fuel its growth. According to analysts, India has the potential to grow its Entertainment industry to around US$ 1 billion by 2010, but will remain restricted to US$ 869 million on account of a looming demand-supply gap in the area of employable human resources.   A similar situation exists in the gaming segment as well, which has the potential to achieve revenues of US$ 732 million by 2010, but was expected to touch only around US$ 424 million by that period, owing to the paucity of skilled manpower.   The employment statistics for the Indian  entertainment  and gaming industry during 2006 were as follows: Around 16,500 professionals were employed by the Indian Entertainment industry during 2006. This figure was forecast to increase at a CAGR of 14-15 percent and exceed 26,000 by 2010. There were nearly 150 gaming companies in India, employing about 2,500 people. This number was forecast to increase at a CAGR of over 50 percent to exceed 13,000 by 2010, with the industry revenue forecast to grow nearly ten-fold and reach US$ 424 million. 4. TECHNOLOGICAL ANALYSIS OF ENTERTAINMENT INDUSTRY While it was true that Indias entertainment industry was growing at a remarkable pace, the fact remains that this growth was largely a result of the mushrooming of studios-for-hire. In entertainment feature films, for example, while Indian companies carry out the technological entertainment work, character design, and storyboarding are done abroad. India was yet to become a successful player in concept creation, the high value-adding segment of the industry which remains a preserve of western firms. Indias advantages of low costs in this industry will be too short-lived, and sooner rather than later, the country will have to start developing new technologies. Skills The entertainment industry was still young. Indian cinema was yet to make its mark on the global stage. The booming entertainment outsourcing industry was constantly demanding new skills and fresh infusion of new talent into the industry. As such, it was imperative that we have a healthy pipeline to supply talent to the industry. Skills required in the entertainment field can be clubbed under two broad categories, mainly technical skills and soft skills. Programming expertise, analytical ability, and proficiency on the software are basic requirements for technical skills. The number of professionals joining the entertainment industry has been growing at a compound annual growth rate (CAGR) of 18.2 percent and was expected to grow at the same rate. Though India possesses the manpower with the requisite skill set, what remains an area of concern was the education imparted to this manpower from the quality perspective. This has resulted in mushrooming of multimedia institutes. What was interesting was that quite a few reputed organizations have come forward and started a chain of multimedia institutions for two reasons. One, they can use the trained professionals for in-house entertainment development and secondly, use this education channel for market diversification and penetration. However, companies need to invest considerable time and money in bringing these students up to the levels where they start earning revenue for the organization. Need For technological training to employees There are no academic institutes like Indian Institutes of Technology, Regional Engineering Colleges, Polytechnics, etc., churning out animators by the thousands. What we have are only fine arts schools which teach the fundamentals but not the technical skills required for production, points out K. Chandrasekhar, General Manager, Media Works, and Tata Elxsi. According to him, this was a major drawback for the industry in India. Education in new media has to be embedded into the mainstream curriculum. Students have to realize that they can have a lucrative career as animators, and the governments as well as educational institutions have to start programmes for their career development. The entertainment sector will benefit greatly by giving encouragement to the community of traditional artists as much as to technically trained professionals. In other words, integration of the rural and urban talent will prove highly beneficial. Also, NASSCOMs President Kiran Karnik believes that there was a need for an entertainment academy to build a steady inflow of entertainment professionals in the industry. NASSCOM extended its help to the government for framing the curriculum and also work with the industry players to enhance the academic-industry interface. 5. LEGAL ANALYSIS OF ENTERTAINMENT INDUSTRY Intellectual property Outsourcers have always been concerned with the protection of their intellectual property in India. India was one of the few countries which have failed to take stern action against its infringement. India needs to strengthen its IP policy and ensure that companies operating in the outsourcing sphere take stringent steps to take care of clients IP rights. International Cooperation in the Entertainment industry The Indian government was signing co-production treaties with other countries. Professional organisations too are trying to promote the Indian entertainment sector abroad. ASIFA, India, organises film festivals, conducts workshops and entertainment film competitions at the international level. Kahani and Entertainment Bridge have showcased their entertainment shows at Cannes Mipcom (a summit where mobile, broadband and interactive professionals from 95 countries interact with broadcasters, producers and distributors) in October 2005. X-media Lab has been floated to help local, independent digital media producers reach their ideas successfully to the market with assistance from outstanding international new media professionals, who act as mentors to the companies and project teams. The second lab held in Singapore from 17 19 November 2005, Creating Successful Computer Games, attracted worldwide response. Indian developers have also been invited to interact with eight of the best games people in the world. There was also a plan to do a lab in India next year.14 According to Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, Microsoft India, Gaming in the last 7-8 years has really come a long way but it still has a long way to go. Critical factors like PC penetration, organised retail, broadband, and gaming hardware need to be addressed to help the industry. Those factors are gradually changing and the future definitely looks bright. India was the youngest country in the world, and the new generation was completely tech savvy. We believe that gaming was definitely here to stay and evolve.15 What are the opportunities for engagement between India, Singapore and other Southeast Asian countries in the field of interactive media and entertainment industry? To begin with, Singapore and Southeast Asia will be an important market for products from Indias entertainment industry. Singapore has significant expertise in telecommunication and media industry. Harnessing the favourable trade and investment climate offered by the Comprehensive Economic Cooperation Agreement between the two countries, firms in Singapore should consider investing in Indias entertainment and media business. Maya Academy of Advanced Cinematic, a leading player in the Indian entertainment industry, was planning to extend its operations to Singapore. It was currently working on a project for BBC and has also been involved in the video games division. Entertainment was one of the fastest growing sectors in India-ASEAN relations. The entertainment industry was expected to grow at a compound annual growth rate of 20 percent from 2002 to 2007. The entertainment industry, with total revenues of US$3.6 billion in 2002, was projected to grow up to US$8.7 billion by 2007. ASEAN was a big market for Indian films. There are tremendous collaboration opportunities between India and ASEAN in the area of 3D entertainment, graphics, etc. The Philippines was, until recently, a fast growing entertainment industry, rich in creative talent, and it was a major destination for outsourcing by entertainment firms in the United States. However, with rise in costs, the entertainment industry in the Philippines has begun to decline, and Filipino workers in the industry have been migrating to India and Singapore in search of jobs. India, the Philippines, Singapore and even China must realize that there was little to be gained in the entertainment industry in the long run by competing with each other on costs. Rather, they should seek avenues for cooperation, and direct their efforts at acquiring intellectual property rights in this creative industry. 6. ENVIRONMENTAL ANALYSIS OF ENTERTAINMENT INDUSTRY Ability to scale operations. Indian firms are facing a talent shortage which affects their ability to scale up their operations based on client demands. This also affects the clients confidence in off shoring large chunks of work. Though Indian companies have put in place huge expansion plans, these are often marred by various reasons. Tie-ups with educational institutes are helping overcome thwas difficulty. Opportunities in Collaborations Indian companies are trying to improve quality and making attempts to compete globally with the market leaders in the industry. It was said that the year 2004 was a watershed for the Indian entertainment and gaming industry (according to the Federation of Indian Chambers of Commerce and Industry [FICCI] report on the Entertainment Industry). The year was marked by increased use of entertainment in the Bollywood segment. According to the FICCI report, the increasing demand for downloads of games on mobile phones will enhance the opportunities for gaming companies and bring in new entrants. Several Indian companies are entering into collaborations with foreign new media companies, which outsource their work to the Indian companies. Recently, Toonz Entertainment floated a joint venture with First Serve International LLC, a global media company which aims to produce and distribute top-notch entertainment programming for the world market. The new venture will be headed by former Walt Disney executive Ed Bordering. In 2004, a Chinese company also invested in India Games Ltd. Toronto-based entertainment Products Company Kahani was collaborating with Mumbai based Entertainment Bridge. In this venture, Kahani was expected to invest US$30-US$40 million over the next three years to engage in film production. The storylines and scripts will be completed in Canada whilst product development and promotion are expected to be done in India. The company was also planning to tie up with Bangalore and Hyderabad-based studios. Zees entertainment arm, Padmalaya Telefilms, has signed a US$14 million contract with Italian producer-distributor, Mondo TV, to co-produce four new animated series. Padmalaya also has collaborations with British entertainment companies Mallard Media and Ealing Entertainment. CONCLUSION The Indian interactive media and entertainment industry has seen tremendous growth in the last year or so. It was fast emerging from being an outsourcing destination for western entertainment companies to develop and showcase its own capabilities and potentials. The emergence of various industry-related organizations and companies, and the availability of affordable and talented expertise, point to tremendous potential this sector has to offer. Whilst there are internal challenges to the Indian interactive media and entertainment industry, given the efforts being undertaken by the government and like-minded organizations, it will be sooner rather than later, that India lays a strong claim as a major international player in this industry. It was thus opportune for Singapore and countries in the region to identify potential opportunities for collaboration so that we are able to ride on the waves of the Indian interactive media and entertainment industry.